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Assessment / Evaluation


Focus Groups and Key Informant Interviews

I have conducted hundreds of focus groups and key informant interviews. I am an expert moderator and train moderators to conduct focus groups and interviews where the participants feel they can speak in a confidential and candid environment.  Focus group outlines are developed with clients, and they are used to guide interaction among participants. Audio and/or video tapes of sessions may be transcribed or viewed by trained coders.

Key comments are selected and coded to enable systematic analysis of the focus groups and key informant interviews. Confidentiality is assured to all clients. Reports and presentations often use audio and video clips to highlight observations and findings.